Baila's signature 6-week online course will enable you to:
 Tap into Media Channels So You Can Get More Clients, Charge Premium Prices and Experience the Power of Influencer Marketing
Be Discovered! Be Influential! Be Rewarded!
Discover the fastest way to build your tribe by getting free publicity for your brand, service or product in television, magazines, podcasts, radio, newspapers and other traditional and social media channels
New Media Mastery is a simple-to-follow process that shows you how to successfully reach out to media and gain free exposure for your business. Taught by an award-winning journalist with more than 20 years’ experience as an editor, producer and PR strategist, there’s no other course like this.
The first step in any media outreach is knowing the best channels to pitch to, what's going to help you fulfil on your media goals, what each type of media channel looks for in a pitch and how to find the direct contact of the influencer or decision-maker.
Knowing what to say in your media pitch can make or break your success. Are you interested in writing a column as a go to expert, being interviewed on a podcast, getting on the cover of a magazine? Each channel will require you to reach out in a different way.
Once you have media coverage, how do you leverage it to magnify its effect. This includes knowing where to post the material for maximum engagement, having a media page ready and getting copies of the material and not just the web links that can disappear in a year.
In This 6 Week Online Program, You'll Discover...
Week 1: a better way to get massive publicity
This module focuses on the new way of reaching out to media that is disrupting the traditional "build-your-own-following" approach. It will include an overview of how media works and its benefits, as well as what they look for in story elements.
Week 2: Your Story
You may have invented the best moustrap in the world, but unless you can explain why media audiences will be interested, the story will go nowhere. This module explains how to identify your compelling content that is media-worthy.
Week 3: what to put in your first email
With millions of listeners and viewers tuning in to podcasts daily, this is one of the best and easiest ways to get your message out. We'll identify some of the best ones and show you tricks to accessing direct contact information.
There is nothing that matches the instant boost in credibility that you get by being interviewed or writing a column for an traditional media channel. This module will show you how to select one that's best for you and how to compose a media pitch that attracts attention.
Week 6: follow up and relationships

The outreach doesn't stop with one email. There are ways to follow up and build relationships with editors, producers and other decision-makers, as long as you leave yourself enough time.
Baila Lazarus
Founder of New Media Strategies
Creator of the New Media Mastery Program
Meet Your Instructor
Baila Lazarus is an award-winning writer, editor and a media adviser. Since 2013, she has been an instructor at Small Business BC. Prior to that, she was the news features editor at Business in Vancouver newspaper for five years, managing editor of BIV Magazines and a business commentator on Global Morning News. Her 20+ years of journalism include print, radio, television and online production. 

She has been featured as a speaker for the BC Communications Forum, the GetSetGo! Summit, Vancouver Island Tourism and Internet Masterminds, among others. She lives in Vancouver and provides workshops, webinars and personal training sessions on media strategies to entrepreneurs, small businesses, non-profits and marketing companies. Baila obtained a post-graduate degree in journalism from Concordia University in Montreal. 
Our Clients Get Real Results: 
Here Are a Few of Our Success Stories
Our Clients Get Real Results: Here Are a Few of Our Success Stories
barry samson
"My Investment with Baila was completely relevant and excellent value"
My time with Baila has proven to be incredibly effective in getting the media's attention. I have been on Roundhouse Radio, CBC radio and CBC television in regards to our Vancouver event the Depression Confessions. It is so important to see the world from a reporter's or producer's point of view. I am getting more and more confident and successful in engaging with the media. My investment with Baila was completely relevant and excellent value .
Robert Murray
international speaker and transformational strategy leader
"Learned more in 45 min than I have amassed in 20+ years as an executive in front of the media"
I attended Baila's sessions on capturing the attention of the media for your business. Baila is incredibly knowledgeable about how the media works and what captures their attention. Her years of experience were obvious from the great tips and tricks she shared with us and the stories of how to and how not to go about targeting media outlets.
Aisha Tejani
social media strategist
"If you want guaranteed results, I highly recommend you book a session with Baila"
I can't believe the results I achieved after working with Baila. I had a one-time, one-hour session with Baila for advice on how to get my organization in the media. Following her advice, I prepared a pitch and only sent it to five media contacts. The result? My pitch got picked up by BC Business the next week and my organization was featured in the April 2015 issue.
What Will You Get?
Live Online Lessons
Once a week for 6 weeks, you’ll tune in on your computer for a live, interactive webinar where we’ll walk you through everything you need to know to be a successful Social Media Director.
Done-For-You Tools and Templates
All members receive tools and templates to make running their business easier, including custom branded marketing materials, proposal templates, email templates, and landing page templates.
Private Facebook Group
Share insights and ideas, ask questions, and stay motivated by interacting with your classmates in a private, closed facebook group.
Premium Email Support
Have a question, need to make a decision, or just want to bounce some ideas around? Email us anytime for a full 10 weeks and we’ll help you get your business up and running.
Q&A CallS
Have a question? Not sure if you're writing what you need to? Haven't identified what your great story is? Access Baila for a call to get your questions dealt with right away.
What's the Investment?
This is an investment into your future. By following a proven model for success, you could be saving yourself countless hours and thousands of dollars wasted making mistakes and learning things the hard way. 

The best part of this investment is that it really does pay for itself. If you were to hire a PR firm to do the same work (and, actually, without the benefit of advice from an editor with 20 years' experience), you'd spend a minimum of $3,500 per month; usually with a requirement of signing a six-month retainer.

By taking the course, you get the benefit of unique editorial expertise and you will have the knowledge to take care of your own PR for your lifetime.
One Time Payment
  • Complete Access to Course Materials
  • Live Online Video Coaching
  • Done-For-You Tools and Templates
  • Social Media Director Certification
3 MONTH Payment Plan
  • Complete Access to Course Materials
  • Live Online Video Coaching
  • Done-For-You Tools and Templates
  • Social Media Director Certification
We've Got The Strongest Guarantee In The Industry
New Media Mastery Better-Than-Risk-Free Triple Guarantee
Web Friendly 
Better-Than-Risk-Free Triple Guarantee
We're so confident you will love our program that we've backed it with the BEST guarantee in the industry. It's simple: Give our program a shot, and if you are not 100% satisfied with your results, let us know and we'll help you. Your success is our priority.
100% SATISFACTION GUARANTEE #1: You have a full 30 Days to examine everything, use what you wish, and, if for any reason or even no reason, you want a full refund, just email New Media Mastery support and you'll get your money back immediately. NO questions asked. You do not need a "my dog ate my homework" story. No one will ask you any questions at all. No hassle. No "fine print".
100% RESULT GUARANTEE #2: In order to become successful with New Media Mastery you have to actually get into the media! All you need to implement what you learn and you're guaranteed to get media exposure to thousands of people. If after 5 weeks from the last class you can look us in the eye (on paper), show us proof that you’ve done what we showed you in the program and that you did not get any media exposure, send us a note describing your use and failure with the program, we will refund every penny you've paid.
100% EXPOSURE GUARANTEE #3: If after 10 weeks you’re STILL unable to get media exposure to thousands of people, we'll ride along with you for another ELEVEN months to help you become successful with our system. We want a 100% success rate with every student - your success is our priority. What you're going to learn inside this program has helped hundreds of people get tens of thousands of visitors to their content and exposure to their brands.
Are You Ready to Get Media Exposure For Your Business?
There is no better time than now to pursue exposure through new media channels. Begin your application process now by clicking the button below.
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